Module

Comments

The comment feed on Facebook posts of connected pages, plus automatic moderation rules for it.

Access

AdminNoneManagerNoneTeam Lead BuyerOwnBuyerOwn

Available only to Team Lead Buyer and Buyer — comments are visible only on the pages of their own Facebook accounts, no team-wide access.

Screen blocks

Comments — a post feed that expands into a comment tree (up to 3 nesting levels); filters — search, page, post type, status, visibility; 6 counter tiles (Total, New, Under review, Approved, Deleted, Hidden in Facebook).
Moderation → Global rules — 5 auto-delete categories, each with an "Auto-delete" toggle: Spam & links, Short or emoji-only, Custom keywords (a phrase list), Profanity and Hate & harassment — the last two are "In development".
Moderation → Page overrides — override the same categories for a specific page when its behavior needs to differ from the global rules.
Comment card — Approve/Unapprove, Delete, Hide/Show in Facebook, Reply, Edit (own page comments only) + bulk actions on selected comments.

Functions

Function	Description	Admin	Manager	Team Lead Buyer	Buyer
View & filter the feed	Search, page, post type, status, visibility; the counters count the whole filtered set, not just the current page of the list.	None	None	Own	Own
Act on a comment	Approve/Unapprove (reversible), Delete (final, calls Facebook), Hide/Show (an axis independent from status), Reply and Edit on the page's own comment.	None	None	Own	Own
Global moderation rules	Auto-delete by category; "Custom keywords" has its own phrase list, one per line.	None	None	Own	Own
Per-page rules	The same categories, turned on or off separately for one page instead of the global setting.	None	None	Own	Own

Statuses

New — a new comment that hasn't been reviewed yet.
Under review — the comment was already reviewed and put back in the queue (Unapprove) — currently the only way to get this status until auto-moderation lands.
Deleted — removed on Facebook. The action can't be undone, and the comment can no longer be selected for actions.
Approved — manually marked as a good comment; reversible (Unapprove).

Scenario — «Set up spam auto-deletion and clear the new comments»

"Moderation" → enable the global categories you need (e.g. "Spam & links", "Short or emoji-only") and save.
Add "Custom keywords" if needed — one phrase per line.
Go back to "Comments" and filter by the "New" status.
Handle comments manually: Reply, Approve or Delete.

Good to know

Status (in the CRM) and "Hidden in Facebook" are two independent axes: hiding doesn't move a comment out of New, and a hidden comment can still be approved.
A comment that matches an enabled rule is deleted directly on Facebook — this can't be undone.
"Profanity" and "Hate & harassment" are "In development" categories: the toggle is visible, but the rule doesn't act yet.
Edit is only available on comments written by the page itself; Reply can be left on any comment. Facebook doesn't allow editing someone else's comment.
The comment author sometimes shows as "Unknown" — the Facebook Graph API withholds third-party authors while the app isn't on Advanced Access.
The keyword list is shared across every page where the category is enabled — including a page where it's on only via an override while the global toggle is off.

Screen blocks

Comments — a post feed that expands into a comment tree (up to 3 nesting levels); filters — search, page, post type, status, visibility; 6 counter tiles (Total, New, Under review, Approved, Deleted, Hidden in Facebook).

Moderation → Global rules — 5 auto-delete categories, each with an "Auto-delete" toggle: Spam & links, Short or emoji-only, Custom keywords (a phrase list), Profanity and Hate & harassment — the last two are "In development".

Moderation → Page overrides — override the same categories for a specific page when its behavior needs to differ from the global rules.

Comment card — Approve/Unapprove, Delete, Hide/Show in Facebook, Reply, Edit (own page comments only) + bulk actions on selected comments.

Functions

Function	Description	Admin	Manager	Team Lead Buyer	Buyer
View & filter the feed	Search, page, post type, status, visibility; the counters count the whole filtered set, not just the current page of the list.	None	None	Own	Own
Act on a comment	Approve/Unapprove (reversible), Delete (final, calls Facebook), Hide/Show (an axis independent from status), Reply and Edit on the page's own comment.	None	None	Own	Own
Global moderation rules	Auto-delete by category; "Custom keywords" has its own phrase list, one per line.	None	None	Own	Own
Per-page rules	The same categories, turned on or off separately for one page instead of the global setting.	None	None	Own	Own

Statuses

New — a new comment that hasn't been reviewed yet.

Under review — the comment was already reviewed and put back in the queue (Unapprove) — currently the only way to get this status until auto-moderation lands.

Deleted — removed on Facebook. The action can't be undone, and the comment can no longer be selected for actions.

Approved — manually marked as a good comment; reversible (Unapprove).

Good to know

Status (in the CRM) and "Hidden in Facebook" are two independent axes: hiding doesn't move a comment out of New, and a hidden comment can still be approved.

A comment that matches an enabled rule is deleted directly on Facebook — this can't be undone.

"Profanity" and "Hate & harassment" are "In development" categories: the toggle is visible, but the rule doesn't act yet.

Edit is only available on comments written by the page itself; Reply can be left on any comment. Facebook doesn't allow editing someone else's comment.

The comment author sometimes shows as "Unknown" — the Facebook Graph API withholds third-party authors while the app isn't on Advanced Access.

The keyword list is shared across every page where the category is enabled — including a page where it's on only via an override while the global toggle is off.